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Build-A-Bear v. Squishmallows


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Grab your nearest plush toy and cuddle up for episode fourteen, where we cover the cutest legal battle ever! L2G breaks down Squishmallows’ intellectual property infringement lawsuit against Build-A-Bear’s “Skoosherz” stuffed toy line. We’ll analyze the strengths of the case and unpack trademark law’s protectability of product design, a form of trade dress, as well as the secondary meaning that has to be shown in order to achieve that protection. Plus, we’ve heard Kylie and Timmy might be in the market for some new baby animal toys…have you heard the rumors? Later babes!

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