On the tenth episode of Candid Creative, Antonio speaks with Anna about social media marketing, social media branding, and social media strategy.

• Step one for working with a branding strategist is conducting the social media audit — brands need to have a discussion of where they are and where they want to be.
• Apple took advantage of the fact that Blackberry was not paying attention to what the consumer wanted. You always have to be paying attention to what is happening in the market.
•  Branding in the 21st century has seen the move to video.
• The relevance of word-of-mouth in the digital world is still remarkable. Much of Anna’s growth online has been attributed to word of mouth.
• In the middle of a pandemic, let your customers know that you are affected just like they are.
• You need a contingency plan to fall back on in case disaster strikes.
• A few tips for young brands: 
  • Get around the right people 
  • Keep reviewing your content. 
  • Have good imagery. 
  • Listen to what people are saying in the comments. 

And most importantly: believe in yourself.

Follow Antonio on IG: @imantonioruiz.

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