Episode Description: 

In a world flooded with noise, what does it take to stand out? 

In this unforgettable episode of Mission Driven You, Will sits down with Gair Maxwell, international speaker and author of Big Little Legends, to unpack what makes a brand legendary. Gair shares why the most iconic brands in history aren’t built—they’re remembered—and how you can create a magnetic identity that resonates far beyond your product or service. 

From Nike to the Mona Lisa, from West Shore Home to the Savannah Bananas, this episode is packed with stories, strategies, and signature moments that challenge the way we think about identity, storytelling, and leadership. 

If you’re a founder, creator, or leader trying to craft something that matters—not just something that sells—this is the masterclass in myth-making you didn’t know you needed. 

🧠 What You’ll Learn: 

• Why a legendary brand starts with a legendary identity 
• The “Mona Lisa Effect” and how unexpected moments create lasting impact 
• How West Shore Home became a billion-dollar company by embracing its true culture 
• Why most companies get storytelling wrong (and what to do instead) 
• The four qualities shared by all great mission-driven leaders 

💬 Memorable Quotes: 

“Legend is the strategy. Story is the tactic.” 

“Without identity, you’re spending millions to be invisible.” 

“The Mona Lisa wasn’t always famous. It became famous because it was stolen—that’s the power of story.” 

“Marketing is noise. Story is signal.” 

“Curiosity, courage, vision, and initiative—those are the traits of leaders who build legends.” 

🔗 Resources & Links: 

• 📘 Big Little Legends – Gair Maxwell 
• 🌐 Gair Maxwell’s Website 
• 🔗 Connect with Gair on LinkedIn 
• 📺 Watch the Mona Lisa Effect Video 
• 🛠️ West Shore for Warriors YouTube Channel 

🎯 Final Takeaway: 

You don’t need a bigger ad budget. You need a clearer story. Because when you know who you are, the world can finally remember you for it. 

Mentioned in this episode:

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