Business is a story you tell to compel customers. If you’re starting a business, your story should be the first thing you think about, says Simon Dingle, serial entrepreneur from South Africa and author of “In Math We Trust.”

Build a compelling story and the customers will follow.

Find Simon’s book “In Math We Trust” on Amazon: https://amzn.to/2YF4Rt5

Listen to Simon on The Jeff Large Podcast at jefflarge.com/podcast