04.19.2021 - By Outreach
Outreach in Africa should look totally different than it does in the Nordics. Is your BDR team showing cultural awareness in their multichannel approach?
In this episode, I interview Sven Kliem, Director of Business Development and Sales Operations at Mapp Digital, about building a culturally minded BDR team.
What we talked about:
Taking a cultural approach to building BDR teams
The importance of openness
Why omnichannel is so necessary in outreach
The reverse funnel approach to goal-setting
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