In this episode, Alina Jenkins talks to psychologist Dr Peter Hughes.

Peter is the co-founder of leading digital marketing agency Cognition, and he’s appeared on TV many times, including Addicted to Pleasure with Brian Cox, the Secrets of Superbrands and the BBC’s One Show. He’s also an author and has recently been shortlisted for the 2021 business book awards for 65 Roses and a Trunki, Defying the Odds in Life and Business.

He explains why it's so important to use storytelling in business and how it can help build better relationships with your clients.