“People want human connection more than anything. They want the transformation.”

–Amanda Kijek

I’m really excited to talk with Amanda Kijek, who has helped me so much with launches and challenges. She moved from a brick and mortar business to the line world and helps entrepreneurs launch and make 10K months and beyond.

After her own deep dive on marketing and spending too much money learning about it, she decided to create something for women who too busy, don't have a team, and don’t know how to hire someone and train them — but want results and need the money.

We get clear on what launching is — maybe not what you think — touch on building cold leads, and really zooming in on your message.

We talk about: 

• What a launch is — something you can do over and over
• Getting past the trust recession by letting people try you on in person
• Explaining what you do in the simplest terms — and in relation to what people actually need
• Adding “So you can …” to the ends of you description of what you do
• Starting conversations and leading people to the next conversation point
• Sharing vulnerable things from your life

ABOUT AMANDA

Amanda Kijek helps already-successful coaches stop hustling for one-off sales and scale to consistent 10K+ months without ads, overwhelm, or tech headaches.

She’s a best-selling author, CEO of Amanda Kijek Coaching, and the creator of the 5-phase Peaceful Launch framework and Profit Accelerator Mastermind—programs that have helped hundreds of coaches build stable 6-figure businesses with repeatable, timeless strategies.

With 23 years of entrepreneurial experience—from brick-and-mortar to online—Amanda built the system she wished existed as a new mom: one that gets clients now and is actually done-for-you and with you. She runs her multiple 6-figure business in under 15 hours a week and is passionate about helping other coaches scale without sacrificing family, freedom, or peace.

LINKS

• https://amandakijek.com/
• https://www.facebook.com/groups/profitablemompreneur
• https://www.instagram.com/amandakijek/?hl=en
• https://ca.linkedin.com/in/amandakijekcoach

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. 

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. 

Here are three Doable Changes from this conversation:

• MAKE YOUR MESSAGE REALLY CLEAR. Think about what’s keeping your clients up at night, what they are Googling. Don’t use your expert language. Keep it really simple. And add “so that you …” to the end of your message to help the client see the results.
• SHARE SOMETHING VULNERABLE. We all want deeper connection, and when we share something vulnerable, it helps people connect with us. Aim for once or twice a month. But your first step: Make the first vulnerable post.
• PRACTICE BEING CONSISTENT. Instead of trying to come up with something new to post, seek different examples, anecdotes, or other ways to tell people again what you you do. Your message should be consistent. It might even bore you, but you want your audience to really get it. It’s the human piece around it that keeps people engaged.