Building an online presence is important if you want your business to last. A personal brand provides a face to an otherwise faceless company. However, there are lessons you should learn before creating a personal online presence.

In this episode of Rep Your Brand podcast, Peep Laja reveals how and why you should take advantage of social media to build your own personal brand. Peep uncovers how adopting a habit of posting leads to success. And he also encourages young professionals to believe in themselves and to not be afraid to make mistakes. In fact, according to Peep, changing your mind is a sign of strength.

Peep and host Nick Bennett also discuss why companies should encourage their employees to work on their personal brand. Peep pinpoints how people don't relate to faceless businesses; they relate to other people.