In our next podcast episode, we had Tracy Lamourie and the topic of our discussion was “how to Build a Strong Brand With Effective PR and Media Relations”. Tracy is a high-profile international award-winning publicist and the Founder and Managing Director of Lamourie Media Inc. She is the author of the upcoming book GET REPPED - Build Your Brand with Effective Public and Media Relations. She has been featured in Rolling Stone Magazine, The Hollywood Times, NBC TV and other major media.

Know more about her at - http://www.lamouriemedia.com

Some of the key pointers we discussed were:

- What is PR and Media Relations

- How can brand plan to improve their PR & Media Relations

- How can individuals build their brand with the help of PR & Media Relations

- Parameters to measure the success of a PR campaign