Build Better Brands

Build Better Brands – Fitter, Happier, More Productive Teams – with Colin Mobey


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On this episode of Build Better Brands, Danielle Clarke is joined by Colin Mobey, who doesn't like titles, but could be described as a teamship consultant, teamship developer, trainer, guide, challenger, ally, coach, mentor. However, looking beyond the job title, he works with teams to help them move beyond their struggles to enjoy work a bit more, find their mojo, be more productive, improve the bottom.

KEY TAKEAWAYS

  • Generally speaking, we're conditioned to focus on one target, one job title, one profession. My daughter went to a jobs fair a few years ago and was told that she would have nearly a dozen careers, not jobs, careers across her lifespan because of the way the world's going. She could be a nurse one week, a chartered surveyor the next week. The world's cottoning on to that but the education system is still stuck in the old ways rather than asking: What do you want to do? What experiences do you want to have? What kind of difference do you want to make?
  • A key part of my journey was a layby, just off the M1, near where I live, I would pull into it almost every night on my way home because I was physically shaking with stress. I'd talk myself down and take some deep breaths and say “everyone goes through this, it's part of the job”. One day I downloaded a yoga app in that layby and that was the start of my journey to a healthier body. It was where I started to see things that I wasn't able to give myself the space to see and I started to leave the corporate world to expand the people part of my job.
  • When I was younger I was adamant I was never going to be a person in a suit, away from home all the time, working 78 hours a week and not enjoying it. Then one day you look round and thing: “How did I get here?” There's always a reason you stay and the reason is usually “me”, I'm choosing to stay in this place. That doesn't mean it's easy to get out of, but once you realise you have some choice, some control over this you can start. Self-awareness is really important, the body usually knows before the spirit knows
  • Instead of saying: “This is what we're here for and this is the way we're going to do it”, start the other way round: “Why are you here? What's going on with you? Right here right now, why are you doing this job?” Nobody ever asks that question. Once you start to understand and listen to that you start to understand you've got things in common, how can we use or adapt that to meet the mission or purpose here? Work on it from the inside out and you've got the buy-in before you get there, you don't have to work through the resistance that you get by imposing company values like honesty – why does that have to exist?

 

BEST MOMENTS

‘Yoga was the start of my health journey and my interest in my health and getting stronger built from there.'

‘Find something you enjoy and make it not “hard work”.'

‘You don't have to give up your individuality to be an efficient part of a team, but you do have to be contextual – don't talk about your love of board gaming or Love Island all the time, but you don't have to give them up to fit in.'

‘The best jobs you've ever had conjure strong emotions. But every single job advert still leads with “competitive salary, 20 days holiday, flexible working”. They might throw in words like diverse, innovative and creative, but their just thrown in. We think people want the logical stuff, but it's not the most important.'

ABOUT THE GUEST

Colin Mobey helps people become happier and more successful. He says: “I could dazzle you with buzzwords and labels about what I do and what I am, but neither of us really want that.”

He enjoys yoga in the garden or anywhere outside; geeking out on geek, cosying up on the sofa with the family to watch a comic book movie; seeing how much heavy stuff I can lift; boardgames with intricately designed pieces; cooking for my wife; writing things which inspire me in the hope they touch other people; truly awful puns; hacking my health with great nutritional food and science-based fitness routines so tough I forget how to think; really, really, dark chocolate; anything that blends  woo-woo with cutting edge neuroscience; listening to my kids groan at one of my truly awful puns; sitting in the middle of nowhere with a great book.

Website: https://www.colinmobey.com/

Linkedin: https://www.linkedin.com/in/colinmobey/?originalSubdomain=uk

ABOUT THE HOST

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.

Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people's lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.

Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]

LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]

Twitter - @D4nielleCl4rke |  [https://twitter.com/D4nielleCl4rke]

Email - [email protected]

Website: www.danielleclarkecreative.com

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Build Better BrandsBy Danielle Clarke