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In this episode, Jodie breaks down one of the most common marketing quotes in the education space and explains why it’s often misunderstood in a way that actually hurts your content instead of helping it.

If you’ve ever felt like your message is either too scattered or too repetitive, this conversation will help you understand what’s really going on and how to fix it without creating more work for yourself.

→ Why “one message, a hundred different ways” does not mean repeating the same sentence every day

→ How repetition builds brand equity and reputation over time

→ The difference between having a core message and constantly reinventing your marketing

→ Why angles are what keep repetition from becoming boring or stale

→ How different buyer motivations require different entry points into the same transformation

→ Why many launch problems are actually pre-launch messaging problems

→ How to use content on purpose through reach, nurture or activate, and convert

→ What it really means to close the perception gap in your brand

→ How educators can audit their content to ensure their offers make sense to their audience

→ A practical exercise to help you map one core message across 15 different content angles

This episode is especially relevant for educators who feel tired of being “on” all the time, who want their marketing to work more consistently, and who are ready to build a brand that people recognize, trust, and associate with a clear solution.

Repetition builds reputation. Angles make the message land. And when your content has purpose, marketing stops feeling heavy and starts feeling intentional.

If this resonated with you, you’ll love the deeper work we do inside Sought After Educator, where we focus on building brand equity, refining your core message, and creating content that actually supports your offers and your long-term growth.