In this episode, Hunter Harris interviews Monica Stewart about building sustainable revenue systems, leveraging social media for B2B SaaS, and effective content strategies for founders. They explore practical tips for social media engagement, podcasting, and personal branding to grow your business.
Chapters
00:00 Introduction to Monica Stewart and her expertise
01:57 Monica explains her top of funnel flywheel system
04:10 The importance of building familiarity with your market
05:07 Teaching founders to build social media audiences
06:23 The role of social media in B2B SaaS marketing
07:45 Why LinkedIn remains the primary platform for B2B
09:01 TikTok and Instagram for B2B content
10:21 Distinguishing between sales and marketing channels
11:24 Building brand awareness through short-form video
13:21 Creating authentic and targeted content
15:02 Connection and commenting strategies on social media
16:23 Generating inbound leads and conversations
18:12 Podcasting as a content and business strategy
21:12 Balancing personal and company brand on social media
24:02 The psychology of content and parasocial relationships
27:00 Overcoming vulnerability and authenticity fears
30:17 Using content themes to attract the right audience
33:01 Avoiding inauthentic content and lessons without value
34:25 The importance of genuine self-expression in branding
37:01 The challenge of consistent personal branding
40:01 The power of storytelling and relatable content
41:00 Closing thoughts and Monica’s upcoming workshops
Host: R. Hunter Harris
https://www.linkedin.com/in/rhunterharris/
Guest: Monica Stewart
https://www.linkedin.com/in/monica-stewart/
https://msbconsultants.com/
By Hunter Software Consulting
https://huntersoftwareconsulting.com/