Comments on: Podcast: Marketing Without the Marketing

Build, Connect, Optimize: The Three Stages of Good Marketing (Episode 141)


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In working with a variety of small businesses over the past 5 years, a clear pattern emerges: There are three distinct stages of a growing business. A good marketing plan takes this into account, with three matched activities:

  1. Build: Get a foundation and funnel up and running.
  2. Connect: Do your outreach to fill the funnel.
  3. Optimize: Measure and tweak into efficiency.
  4. I’ve employed this pattern in nearly all of my recent projects over the past year. In the season finale of Marketing Without the Marketing, I share these with you. Listen to Episode 141 here or in your favorite pod player.

    Show Notes

    All the projects I mentioned in the episode can be found here on this page: https://controlmousemedia.com/courses

    • Content Marketing for Creatives (CreateBiz)
    • Now available in three smaller versions for each of the three stages above.
    • Content Strategy Basics: An Overview
    • FREE and OPEN-ACCESS online course on the basics of content strategy.
    • How to Start a Business: A Case Example
    • FREE mini-course on starting a business a personal case study in 8 video lessons.
    • Building Your Author Platform: Creating a Pathway to Purchase
    • Using content strategy to find new readers and put them on a pathway to purchase.

      Any discounts that I offer to my listeners are always here: https://controlmousemedia.com/mwm

      If you are new to this podcast, I publish a new episode most Mondays (though I will be taking a break until Feb 4, 2019). Subscribe here and select your preferences. It’s your inbox, so you get to choose what you get and how often!

      I offer free help on content strategy in my podcast and blog. If you are able, fuel my efforts with a cup of coffee!

      You can also support this podcast via Patreon.

      Become a Patron!

      I also offer inexpensive help in my online courses, and do private one-on-one training as well.

      Published December 17, 2018 by Michael Boezi

      The post Build, Connect, Optimize: The Three Stages of Good Marketing appeared first on Control Mouse Media, LLC.

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