Does your business deal with customers, and you want to understand what makes them tick, then you owe it to yourself to glean some knowledge from someone who's literally “been there, done that? Today, Rob Gallo, considered an expert in customer engagement and building in consumer brand loyalty, will share real-world stories of his 20+ years of successes and failures in the ultra-competitive casino business that translates into any industry which deals with customers as their lifeblood. So stop surfing the ‘Net for the next 15 minutes, and get ready to be enlightened and entertained.’