My guest this week is Alex Craig. Alex is the Founder of Triple Play Studios, a Shorty, Clio and Webby award winning Marketing Studio that has cracked the code on making Viral content and experiences for huge brands. Alex is one of those creatives that just has that spark. Whether it's shipping potatoes in the mail or having someone SMILE for an entire baseball game, he just thinks differently. This week we talk about his process, how to define "Viral" and, of course, AI and it's role in the future.