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Build & Grow Your Way To More MRR
Your SaaS has a ceiling it will hit — and it's already programmed in by two numbers.
Back from MicroConf Portland with the slide that reframed everything: Max MRR = New MRR ÷ Churn. Jason Cohen showed Kit's real revenue chart flattening at $150k/month, and underneath the math was the two-sided formula I'd been teaching for years without realizing it. Build · Grow · Repeat is not a tagline — it's the calculator.
This episode walks through both halves with the speakers who made them concrete. Defense: Jason Cohen on obsessing about churn, Alex Pham on pricing as a retention lever (C.R.E.A.M.), Anthony Eden on operational excellence as a silent moat. Offense: Gia Laudi's painkiller positioning, Nick Disabato's Pain-Dream-Fix homepage (including a /nickdfy skill I built that rewrote our homepage in his style), Amanda Natividad on publishing for zero clicks, Einar Vollset on the 20% growth-rate cliff that halves your exit multiple.
The personal arc underneath: before vibe coding I could only pull Grow levers. Now the Build half is reachable too — and the math says that's where the biggest unlock sits.
Live from MicroConf Portland. Bring your own numbers.
IN THIS EPISODE
00:00:00 – Back from MicroConf Portland
00:00:48 – Two halves, one ceiling: Jason Cohen's Max MRR formula
00:04:19 – Build · Grow · Repeat: the two halves vibe coding unlocks
00:07:23 – Defense: obsess about churn first
00:10:10 – Alex Pham: pricing as a retention lever (C.R.E.A.M.)
00:12:18 – Anthony Eden: operational excellence as a silent moat
00:13:07 – Offense: Gia Laudi on painkiller positioning
00:14:45 – Nick Disabato's Pain-Dream-Fix (and the /nickdfy skill)
00:16:32 – Amanda Natividad: publishing for zero clicks
00:18:39 – Einar Vollset: growth rate as a valuation lever
00:22:06 – Run the Max MRR calculator on your own business
DEEP DIVE LINKS
📖 Full Article: https://pirateskills.com/insights/build-grow-mrr
🧪 Forge Preview — Wed Apr 22, 18:00 Berlin: Free live walk-through of Builder Forge + Growth Forge — see which half of the ceiling to push first: https://pirateskills.com/pirate/forge/preview/2026-04-22
🎧 Spotify: https://open.spotify.com/show/7kFl0BJiOYih8yqQTRR9SN
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/build-grow-repeat/id1870561487
🗓️ All upcoming events: https://pirateskills.com/events
💬 Connect with me on LinkedIn: https://www.linkedin.com/in/bensufiani/
View all episodes
By Ben SufianiYour SaaS has a ceiling it will hit — and it's already programmed in by two numbers.
Back from MicroConf Portland with the slide that reframed everything: Max MRR = New MRR ÷ Churn. Jason Cohen showed Kit's real revenue chart flattening at $150k/month, and underneath the math was the two-sided formula I'd been teaching for years without realizing it. Build · Grow · Repeat is not a tagline — it's the calculator.
This episode walks through both halves with the speakers who made them concrete. Defense: Jason Cohen on obsessing about churn, Alex Pham on pricing as a retention lever (C.R.E.A.M.), Anthony Eden on operational excellence as a silent moat. Offense: Gia Laudi's painkiller positioning, Nick Disabato's Pain-Dream-Fix homepage (including a /nickdfy skill I built that rewrote our homepage in his style), Amanda Natividad on publishing for zero clicks, Einar Vollset on the 20% growth-rate cliff that halves your exit multiple.
The personal arc underneath: before vibe coding I could only pull Grow levers. Now the Build half is reachable too — and the math says that's where the biggest unlock sits.
Live from MicroConf Portland. Bring your own numbers.
IN THIS EPISODE
00:00:00 – Back from MicroConf Portland
00:00:48 – Two halves, one ceiling: Jason Cohen's Max MRR formula
00:04:19 – Build · Grow · Repeat: the two halves vibe coding unlocks
00:07:23 – Defense: obsess about churn first
00:10:10 – Alex Pham: pricing as a retention lever (C.R.E.A.M.)
00:12:18 – Anthony Eden: operational excellence as a silent moat
00:13:07 – Offense: Gia Laudi on painkiller positioning
00:14:45 – Nick Disabato's Pain-Dream-Fix (and the /nickdfy skill)
00:16:32 – Amanda Natividad: publishing for zero clicks
00:18:39 – Einar Vollset: growth rate as a valuation lever
00:22:06 – Run the Max MRR calculator on your own business
DEEP DIVE LINKS
📖 Full Article: https://pirateskills.com/insights/build-grow-mrr
🧪 Forge Preview — Wed Apr 22, 18:00 Berlin: Free live walk-through of Builder Forge + Growth Forge — see which half of the ceiling to push first: https://pirateskills.com/pirate/forge/preview/2026-04-22
🎧 Spotify: https://open.spotify.com/show/7kFl0BJiOYih8yqQTRR9SN
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/build-grow-repeat/id1870561487
🗓️ All upcoming events: https://pirateskills.com/events
💬 Connect with me on LinkedIn: https://www.linkedin.com/in/bensufiani/