Nick is with his business partner Matt Elwell talking about their partnership and what it takes to sell and close professionally.

They discuss the process developed by Matt and why selling is all about asking the right questions and ultimately earning the right to close with a solution to someone’s problem.

There are many, many salespeople out there who don’t understand sales and this is an amazing opportunity to hear from an elite closer who knows what it takes to create the right mindset and be in a position of trust with the individual whose problem you are providing a solution for.

 

KEY TAKEAWAYS

• When a human being is emotionally attached and has a vision of a result in the future they will do everything they can to get to that point
• You have to believe that your product or service is going to massively change someone else’s life
• Ask yourself what results will someone get if they invest in my service or product that they are not getting now?
• Selling is asking powerful questions not telling people why they should do it
• The critical element is to be certain in yourself about the product or service you are offering
• Selling is asking and committing to understanding what result would resolve the problem
• Selling and closing are two totally different skills and when people understand this the magic happens
• Selling is a commitment to understanding what others need from you, closing is presenting the solution when you have earned the right to.
• When you don’t ask you have to use assumption and presumption and then fear sets in.
• Before someone comes into your pipeline they have to be qualified and attached to wanting or needing the end result.
• The skill is to move people along on the journey building rapport.

 

BEST MOMENTS

The sales trebled in a month

‘The greatest closer I’ve ever met’

‘You have to have an inner certainty that you are the solution to their problems’

‘Selling is asking and understanding and deciding whether you are a good match’

 

VALUABLE RESOURCES

Empire Builders Podcast 

The Elite Closing Academy

 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.