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Build It Before You Need It: Your Complete Partnership Asset Stack
You don't need more partnerships — you need the right assets in place first. Here's exactly what to build before you launch.
Before you pitch a single partner or swap a single email list, there's a foundation you need to build — and most coaches and consultants skip it entirely. In Episode 13 of Partnerships on Purpose, Marie and Anne-Marie walk you through the complete partnership asset portfolio: the systems, documents, and processes that make referral partnerships scalable, sustainable, and actually profitable.
From setting up your affiliate program to understanding the difference between a partnership page and a JV kit, this episode is packed with the operational details that most podcasts never talk about. Marie and Anne-Marie share exactly how they run their own program — including how they prospect partners using Airtable, how they systematize outreach with templates, and why deal tracking is the difference between a thriving partnership program and a chaotic one.
You'll also hear why you can't skip the business prerequisites (target market, converting offer, promotional calendar) — and what happens when people try. Anne-Marie shares a story about clients who came in ready for partnerships but had no funnel, no target market, and no plan to promote partners. The momentum never built. This episode is your roadmap to make sure that doesn't happen to you.
Whether you're just starting to think about partnerships or you're ready to build out a full JV program, this episode will help you identify exactly where you are and what to put in place next. Subscribe to Partnerships on Purpose and visit powerfulonlinepartnerships.com to learn more.
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By Anne-Marie & MarieYou don't need more partnerships — you need the right assets in place first. Here's exactly what to build before you launch.
Before you pitch a single partner or swap a single email list, there's a foundation you need to build — and most coaches and consultants skip it entirely. In Episode 13 of Partnerships on Purpose, Marie and Anne-Marie walk you through the complete partnership asset portfolio: the systems, documents, and processes that make referral partnerships scalable, sustainable, and actually profitable.
From setting up your affiliate program to understanding the difference between a partnership page and a JV kit, this episode is packed with the operational details that most podcasts never talk about. Marie and Anne-Marie share exactly how they run their own program — including how they prospect partners using Airtable, how they systematize outreach with templates, and why deal tracking is the difference between a thriving partnership program and a chaotic one.
You'll also hear why you can't skip the business prerequisites (target market, converting offer, promotional calendar) — and what happens when people try. Anne-Marie shares a story about clients who came in ready for partnerships but had no funnel, no target market, and no plan to promote partners. The momentum never built. This episode is your roadmap to make sure that doesn't happen to you.
Whether you're just starting to think about partnerships or you're ready to build out a full JV program, this episode will help you identify exactly where you are and what to put in place next. Subscribe to Partnerships on Purpose and visit powerfulonlinepartnerships.com to learn more.