ChompCast Podcast

Build It Like Bateman: Branding Yourself & Building Campaigns That Win


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The University of Florida Bateman Team is a select group of public relations students chosen to compete in PRSSA’s national Bateman Case Study Competition, one of the most rigorous and prestigious collegiate PR challenges in the country.

Competing against more than 70 universities nationwide, the team researches, plans, implements and evaluates a full-scale public relations campaign for a real client, operating at a level that mirrors a professional agency.

Representing UF on a national stage, the Bateman Team combines strategy, creativity, research and execution to build campaigns designed for real-world impact.


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