If you're looking to build a stronger relationship with your podcast audience, or you're if you're using your podcast to fast track your relationship with clients, we are talking about the one of the keys to doing that in building "Know, Like, and Trust". In this episode, we dive deep into why it's essential for business success and how podcasting is one of the best tools to establish it. Learn practical strategies to create authentic connections and engage your listeners effectively.  

In the second half, we break down an exciting new study from Signal Hill Research that proves branded podcasts are an incredibly powerful tool for businesses. From increased brand awareness to deeper audience connections, we’ll discuss why podcasts outperform traditional ad formats and how you can leverage this for your business.  

💡 **Key Takeaways:**  
✅ The role of authenticity, consistency, and engagement in building trust  
✅ Why podcasting helps people feel like they "know" you  
✅ How branded podcasts create a “halo effect” for businesses  
✅ The importance of production quality and guest selection  
✅ Why podcast promotion is just as important as content  

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