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Build Momentum in Your Demand Gen Strategy with Pam Didner of Relentless Pursuit
With technology changing at lightning speed, what worked yesterday might not work today. That’s why continuous learning is crucial for marketers, especially in demand gen, where new tools and strategies pop up all the time.
That’s precisely why we’re thrilled to have Pam Didner on Demand Bites this week. She’s an author, speaker, workshop leader, consultant, and fractional CMO with more than 20 years of experience in B2B marketing.
In this episode, Pam shares her top strategies for building a lasting demand gen plan. From maximising the potential of generative AI to achieving sales and marketing alignment through open communication, she’s got the insights you need. Plus, Pam and Ross discuss an often overlooked but crucial aspect of demand generation—continuous engagement with the buyer and the power of a follow-up after the first touchpoint.
Demand Bites is the podcast that showcases the latest demand generation techniques and shares real-world strategies from industry peers that you can put to work right away.
Chapter Markers:
(01:23) Introducing Pam Didner and her B2B marketing journey
(03:26) The importance of continuous learning for B2B marketers
(04:20) Exploring the B2B buyer journey and the power of a follow-up in demand gen
(06:45) Using content as a conversation opener to boost buyer engagement and drive long-term success
(08:16) Tips for maximising the potential of generative AI in demand gen
(10:13) Achieving sales and marketing alignment through open communication
(12:34) Connecting with Pam on social media
Useful Links:
LinkedIn: https://www.linkedin.com/in/pamdidner/
Website: www.pamdidner.com
GPT era book: https://bit.ly/didnerGPT
Prompt book: https://bit.ly/didnerprompt
View all episodes
By Inbox InsightWith technology changing at lightning speed, what worked yesterday might not work today. That’s why continuous learning is crucial for marketers, especially in demand gen, where new tools and strategies pop up all the time.
That’s precisely why we’re thrilled to have Pam Didner on Demand Bites this week. She’s an author, speaker, workshop leader, consultant, and fractional CMO with more than 20 years of experience in B2B marketing.
In this episode, Pam shares her top strategies for building a lasting demand gen plan. From maximising the potential of generative AI to achieving sales and marketing alignment through open communication, she’s got the insights you need. Plus, Pam and Ross discuss an often overlooked but crucial aspect of demand generation—continuous engagement with the buyer and the power of a follow-up after the first touchpoint.
Demand Bites is the podcast that showcases the latest demand generation techniques and shares real-world strategies from industry peers that you can put to work right away.
Chapter Markers:
(01:23) Introducing Pam Didner and her B2B marketing journey
(03:26) The importance of continuous learning for B2B marketers
(04:20) Exploring the B2B buyer journey and the power of a follow-up in demand gen
(06:45) Using content as a conversation opener to boost buyer engagement and drive long-term success
(08:16) Tips for maximising the potential of generative AI in demand gen
(10:13) Achieving sales and marketing alignment through open communication
(12:34) Connecting with Pam on social media
Useful Links:
LinkedIn: https://www.linkedin.com/in/pamdidner/
Website: www.pamdidner.com
GPT era book: https://bit.ly/didnerGPT
Prompt book: https://bit.ly/didnerprompt