The Lean Marketing Podcast

Build Processes That Move the Needle | Episode 11


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How does your marketing team actually work? In this month’s Lean Marketing Podcast, Brand Strategy Lead Zach Espinola sits down with CEO Paul Bresenden to explore how systems and processes shape your team’s ability to execute, learn, and grow faster.

They dive into how the Lean Marketing Framework™ builds rhythm through annual planning, quarterly reviews, and weekly sprints — helping teams stay aligned and agile. Whether you run EOS, OKRs, or your own operating system, this episode will show you how to make disciplined execution your competitive advantage.

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The Lean Marketing PodcastBy Paul Bresenden