LaunchPod | Product Management Podcast

Build Product Like Typeform | Aleks Bass, CPO (TypeForm) | LaunchPod (Pt.1)

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Today, we’re talking with Aleks Bass, CPO at Typeform.

In part one of this two-part episode, Aleks talks about:

  • The exact methodologies for user research that she used to develop a complete product strategy in just 45 days
  • Their discovery of “feature constellations” - sets of features that are worth 10x more when combined than just the sum of the parts
  • How to break the rules of user research for even faster results
    • Links

    LinkedIn: https://www.linkedin.com/in/aleksbass/

    Resources

    How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q

    Chapters

    00:00 Intro

    00:54 Aleks Bass’ Unique Career Path
    02:07 Challenges at Typeform
    06:49 Research-Driven Product Development
    11:35 Understanding Customer Needs
    33:07 Feature Constellations and Their Impact
    40:05 Outro

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    Special Guest: Aleks Bass.

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