LaunchPod | Product Management Podcast

Build Product Like Typeform | Aleks Bass, CPO (TypeForm) | LaunchPod (Pt.2)

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Today, we’re getting into Part 2 of our masterclass on user research and product strategy from Aleks Bass, CPO at Typeform.

In part two of this episode, Aleks talks about:

  • How she successfully launched Typeform for Growth in only six months, which quickly became Typeform's fastest-growing product ever
  • How she restructured the entire Typeform product development lifecycle, adding continuous usability testing as a crucial part of that process
  • And how you can cultivate strong partnerships between R&D and GTM to drive similar success
    • Links

    LinkedIn: https://www.linkedin.com/in/dane-molter-6b937231/

    Navan: https://navan.com/

    Resources

    (Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo

    Chapters

    00:00 Intro

    00:47 Understanding User Personas
    02:09 Launching Typeform for Growth
    05:05 Product Development Lifecycle
    07:49 Usability Testing and User Feedback
    13:34 Competitive Analysis and Market Positioning
    19:34 Go-to-Market Strategy
    26:28 Company Ceremonies and Collaboration
    31:04 Outro

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    Special Guest: Aleks Bass.

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