Joseph is the Director of Demand Generation at Proofpoint Marketing, and also hosts The Strategic Marketer Podcast. Today we learn about using storytelling to build relationships at scale.

0:50 Joseph's focus is on building relationships at scale, not so much lead generation.

2:22 How relationships drive a business, and positioning yourself as the go-to-provider.

6:43 How to be a better listener with prospects and customers. 

11:48 A story framework:  The ideal future  --> The current pain --> The real problem --> The solution --> The Transformation

22:00 You have to serve other people first. Focus on winning in the long-run.