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Build Relationships With Information First, People Second
Times have changed, and the traditional method of walking by a store to see what they have is becoming obsolete.
Instead, potential buyers are educating themselves on what your company has to offer before they ever pick up a phone, send a contact form, or click a button. As a result, you must offer as much information as possible on your website so that there is no confusion about whether your products or services are right for your audience.
If a prospect has to pick up the phone to find out the answer to a question about their product, you're doing it wrong.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Joe Pulizzi (http://twitter.com/joepulizzi), the head of Content Marketing Institute and who some call the Godfather of Content Marketing. Check out Joe's new book, Epic Content Marketing (http://www.amazon.com/Epic-Content-Marketing-Different-Customers/dp/0071819894).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
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By Jay Baer
4.9
99 ratings
Times have changed, and the traditional method of walking by a store to see what they have is becoming obsolete.
Instead, potential buyers are educating themselves on what your company has to offer before they ever pick up a phone, send a contact form, or click a button. As a result, you must offer as much information as possible on your website so that there is no confusion about whether your products or services are right for your audience.
If a prospect has to pick up the phone to find out the answer to a question about their product, you're doing it wrong.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Joe Pulizzi (http://twitter.com/joepulizzi), the head of Content Marketing Institute and who some call the Godfather of Content Marketing. Check out Joe's new book, Epic Content Marketing (http://www.amazon.com/Epic-Content-Marketing-Different-Customers/dp/0071819894).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.