The first priority for new business owners is lining up their first few clients. But Lisa Haggis, founder of Realize Your Brand, has seen the pitfalls of rushing into promoting a business without laying solid brand foundations. This approach too often leads to a vicious cycle of competing on price, switching your offers, or settling for clients that sap your energy. Lisa joins us to talk about how to solve these problems by going back to the foundations of your business → your unique brand positioning, promise, and message.

Lisa helps service-based entrepreneurs and small business owners position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing, branding and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. She is the founder of Realize Your Brand, a high-touch business consultancy that transforms growing businesses into stand-out brands.

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