The bottleneck isn’t the problem. The problem is building a system where that bottleneck shouldn’t exist in the first place.
In this episode, Ellen Wood sits down with Brent Hagan, Chief Supply Chain Officer at Lob, to unpack how teams can reach Amazon-level speed without locking themselves into Amazon-level infrastructure. They break down why “postage is a pass through” is a costly myth, how zone-based pricing changes the game for direct mail, and why shrinking a partner network can actually raise quality at scale.

In this episode:

• The shift from optimizing tasks to designing for outcomes
• How to deliver faster by routing with software instead of adding fixed assets
• What zone-based pricing and the postage myth mean for budgets and ROI