In this episode, Kiana Pirouz breaks down how she helped scale We Are Rosie’s brand from its earliest days to a nationally recognized name—all without a dime spent on paid ads. Kiana shares her unapologetically bold approach to values-led marketing, how she prioritized community over traditional B2B tactics, and why storytelling (not selling) should drive early-stage growth. Her approach flips the typical funnel on its head: galvanize a movement, and the revenue will follow. She also opens up about burning out and leaving with intention, reinforcing that great leadership includes knowing when to step away.