Advisors Off Script: Stories of the Independent Frontlines with Shelby Nicholl

Build the Right ‘Whos,’ Scale the Right Way: Lessons from a $500 Million Advisor


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At one point, Colleen Bowler was doing it all — leading client relationships, growing her firm, and keeping every plate spinning. Then she found her "whos" and built the firm to over $500 million in AUM. Then she sold it.

Now, she’s on a mission to help other advisors scale without sacrificing themselves in the process.

In this episode of Advisors Off Script, Shelby Nicholl sits down with Colleen to trace her journey — from the early days of building a successful practice, to coaching inside The Strategic Coach, to developing tools now used by advisors across the country through her firm C & J Innovations.

What emerges is a story about growth — not just in revenue, but in mindset. About choosing the right “Whos” over doing it all yourself. And about protecting your most valuable resources: your energy, your time, and your vision.

In this episode:

  • How Colleen built and exited a $500 million practice
  • The mindset shift from do-er to builder
  • What the best advisors are doing to scale without burnout
  • Why saying “no” is a business strategy
  • How assessments can deepen client relationships and accelerate growth

This isn’t just advice. It’s a blueprint for building a firm — and a life — that lasts.



Learn more at MurielConsulting.com 

www.murielconsulting.com

Produced by Shelby Nicholl.
Edited by Aaron Sherman.

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll License code: EV5ON7Y3CSESDSEU

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Advisors Off Script: Stories of the Independent Frontlines with Shelby NichollBy Shelby Nicholl