Ihar Heneralau joins Meir Heimowitz on The RevGenAI Podcast to talk about why trust has to come before pipeline in modern B2B growth.

They dig into attraction-led marketing, why buyers are overwhelmed by the explosion of podcasts, email tools, CRMs, and AI-generated sameness, and why companies need to create emotional resonance instead of just more promotion.

Ihar also shares how mentors, experiential groups, and founder communities shape the journey, and why building a village around the work can become a real advantage.

Watch the full episode on YouTube: https://www.youtube.com/watch?v=49hMIcQkOs0