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Build Trust Before They Visit with Emily Ament
Brief Introduction:
In this episode of the Church Circle Podcast, host Reuben Rohard sits down with Emily Ament, Web Director at Church Media Squad, to talk about one of the most essential tools your church has—your website. Emily breaks down what makes a church site effective, how to build trust before a visitor ever walks through your doors, and the practical steps every church can take (no matter your budget or team size) to improve their digital presence.
Takeaways:
Your website is your digital front door—it shapes first impressions and builds trust.
A simple, functioning website is more effective than a flashy one that’s outdated.
Use tools like Google Business to increase local discoverability.
Start with three core pages: Home, Plan a Visit, and Beliefs.
Don’t design for yourself—design for the new visitor.
Consistency and clarity matter more than fancy design.
Key Moments:
03:14 Emily shares how her design background across agency, church, and freelance work shaped her vision for accessible church websites.
08:01 She explains the concept of “relational equity” and how websites build trust with first-time guests.
17:55 Reuben and Emily break down the three must-have web pages every church needs, no matter the size.
38:40 Emily simplifies terms like SEO, mobile optimization, and accessibility for everyday church teams.
47:26 She shares her hot take on church websites: don't design based on your personal taste—it's not for you.
54:19 They explore future trends in web design including AI-driven content, dynamic branding, and micro-animations.
Practical Tips:
Remove outdated events or broken links—start with a spring clean.
Upload photos that actually reflect a Sunday experience, not an empty room.
Don’t update core info (like service times) for temporary events—use banners or pop-ups instead.
Use SEO-friendly keywords like “church near me” throughout your site.
Let your website reflect your brand—visually and through language.
Guest Information:
Emily Ament
Web Director at Church Media Squad
Email: [email protected]
Instagram: @churchmediasquad
View all episodes
By Church CircleBrief Introduction:
In this episode of the Church Circle Podcast, host Reuben Rohard sits down with Emily Ament, Web Director at Church Media Squad, to talk about one of the most essential tools your church has—your website. Emily breaks down what makes a church site effective, how to build trust before a visitor ever walks through your doors, and the practical steps every church can take (no matter your budget or team size) to improve their digital presence.
Takeaways:
Your website is your digital front door—it shapes first impressions and builds trust.
A simple, functioning website is more effective than a flashy one that’s outdated.
Use tools like Google Business to increase local discoverability.
Start with three core pages: Home, Plan a Visit, and Beliefs.
Don’t design for yourself—design for the new visitor.
Consistency and clarity matter more than fancy design.
Key Moments:
03:14 Emily shares how her design background across agency, church, and freelance work shaped her vision for accessible church websites.
08:01 She explains the concept of “relational equity” and how websites build trust with first-time guests.
17:55 Reuben and Emily break down the three must-have web pages every church needs, no matter the size.
38:40 Emily simplifies terms like SEO, mobile optimization, and accessibility for everyday church teams.
47:26 She shares her hot take on church websites: don't design based on your personal taste—it's not for you.
54:19 They explore future trends in web design including AI-driven content, dynamic branding, and micro-animations.
Practical Tips:
Remove outdated events or broken links—start with a spring clean.
Upload photos that actually reflect a Sunday experience, not an empty room.
Don’t update core info (like service times) for temporary events—use banners or pop-ups instead.
Use SEO-friendly keywords like “church near me” throughout your site.
Let your website reflect your brand—visually and through language.
Guest Information:
Emily Ament
Web Director at Church Media Squad
Email: [email protected]
Instagram: @churchmediasquad