The Grit Blueprint

Build Trust, Lead Through Acquisition, And Keep Customers First: Kristy Labrecque


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What does it really take to build a career and a business that lasts in the building materials industry? Kristy Labrecque’s story offers a rare, ground-level answer. Starting as a teenage cashier in a contractor-focused lumberyard, Kristy spent 37 years learning every aisle, role, and pressure point of the business. That long view became her greatest asset as she helped guide her store through COVID, a complex acquisition, and a major operational change, without losing the trust of her team or customers. 

In this episode of the Grit Blueprint Podcast, recorded live at the Nation’s Best Women’s Retreat at Rough Creek Ranch, Kristy reflects on how independent dealers continue to outplay big box competitors: relentless customer service, deep relationships, and a willingness to adapt without abandoning what works. She shares how strong sales support and on-the-job learning shaped her confidence early on, and why creating a culture where people feel supported to ask questions still matters today, especially for younger team members entering the industry. 


Topics we covered:
• Starting as a teen in a contractor-first yard
• Learning on the job with strong sales support
• Building a rental center and service department
• Adding value with a full kitchen and bath showroom
• Navigating COVID paperwork and acquisition due diligence
• Leading through uncertainty and protecting morale
• Traveling ERP conversions and forging cross-store ties
• Women advancing in lumber, windows, and doors
• Customer service as the moat against big box
• Practical advice for loving a long career

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🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch

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The Grit BlueprintBy Grit Blueprint