“I like to explain brand strategy as the plan that you put together to ensure that your audience is perceiving you in the way that you want them to be perceiving you.  And it includes so much more than just, like, your one liner, and your niche, and your and all these other things. It’s actually a combination of all those things put together …”

 

This week on Aligned and Ambitious Radio, we are talking to Rickilee Walls, creator of Your Profitable Brand and host of the podcast, Rickilee Radio.  Rickilee is going to take us through ALL of the components that help create a stand out brand for yourself and your business.

 

Rickilee and I will discuss:

1. Why we get so caught up in our “I help” statements and how to get out of the cycle of writing the “perfect” I help statement
2. Entrepreneurs Unplugged, a way to stop comparing yourself to everyone else and get back in touch with your authentic self as a business owner.
3. A step by step process to break down your niche and get really specific and detailed in who you want to work with and the transformation you provide.

 

One of the final topics Rickilee touches on that really hit home is the idea that you are not your brand.  And I wanted to share a quote from the podcast to explain this because she explains this so simply and beautifully.

 

“But the reason why I say you are not your brand is because when you start to scale your business or even right now, if you have a failed launch or even if you have a successful launch, those things do not determine your worth.”

If you enjoyed this episode with Taylor, screenshot the episode and tag Taylor on your stories - @taylorslango

 

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Your Profitable Brand

 

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