Build Your Boss Brand

Shelagh Cummins walked into her bank asking for a $10,000 loan. Her company had been profitable and over six figures for years, growing 30% year over year. The
banker asked whether her husband would co-sign. Then whether her dad would.
Nobody asked about her mother, who was, in fact, her only investor.

That moment is why she built a lending company for women.

In this episode of Build Your Boss Brand, I sit down with my own business coach,
Shelagh Cummins, founder of The Road to Seven and Road to Seven Capital — for a conversation about what actually keeps women's businesses stuck, and what it costs to break through.

We cover why the kinds of companies women build are the hardest to scale, why
"charge what you're worth" is bad pricing advice, the identity shift required to
run a seven-figure company, and the surprising thing Shelagh discovered when she started lending money to women founders: many of them won't take it.

We also talk about the part that doesn't make it onto Instagram, building a
business through postpartum, knowing when a low point is just a low point versus a signal to quit, and why she burns part of her business to the ground every 18 months on purpose.

WHO THIS IS FOR
Medspa and aesthetic clinic owners, beauty and spa business owners, service-based founders, and any woman trying to move from owner-operator to CEO.

WHAT YOU'LL TAKE AWAY
- Why women's businesses are structurally harder to scale, and what to do about it
- The language ("I'm just a…") that signals you're underpricing, and how to fix it
- Why the barrier to seven figures is delegation, not effort, and why it costs money
  before it makes money
- How to tell the difference between a bad week and a real signal to quit
- Why the small-business lending system doesn't fit the businesses women build

CONNECT WITH SHELAGH CUMMINS
The Road to Seven → https://theroadtoseven.com/
Instagram →   / shelaghcummins 

CONNECT WITH ME
Instagram →   / traceynguyen.co 
BOWO Creative — marketing for medical aesthetic clinics → https://bowocreative.com/

If this one landed, follow the show and leave a review, it genuinely helps other
women find it.

🔗 Connect with me on Instagram
Instagram: @traceynguyen.co
  / traceynguyen.co
Website: traceynguyen.co
Powered by BOWO CREATIVE INC
https://bowocreative.com/

What if trusting your gut is the reason some people succeed faster than others?
 In this episode, award-winning makeup artist & beauty influencer Joan Huang shares how intuition shaped her career.

In this episode of Build Your Boss Brand, I sit down with award-winning makeup artist and beauty influencer Joan Huang to talk about the power of trusting your gut, saying yes before you’re ready, and building a career by leaning into opportunity instead of fear.

Joan shares her journey of creating a strong personal brand, growing her career in the beauty industry, and how listening to her intuition helped her navigate uncertainty, take risks, and figure things out along the way.

We talk about:

• Why trusting your gut matters more than having a perfect plan
• How saying yes to opportunities can change your career trajectory
• The difference between fear and intuition
• Why trying new things builds confidence, clarity, and momentum
• How personal branding plays a role in long-term success

If you’re a creative, entrepreneur, or woman building her own path — this conversation is your reminder that you don’t need to have it all figured out to start.

🎧 New episodes weekly on Build Your Boss Brand
👉 Subscribe for real conversations on personal branding, career growth, and becoming the woman you’re building.

🔗 Connect with Joan Huang
Instagram: @aglowbyjoan

https://www.instagram.com/aglowbyjoan/

🔗 Connect with me on Instagram
Instagram: @traceynguyen.co
  / traceynguyen.co
Website: traceynguyen.co
Powered by BOWO CREATIVE INC
https://bowocreative.com/

Have you ever filmed content but didn’t recognize the woman on camera? In this episode, Tracey opens up about the identity shift that happens after becoming a mom — the rebrand no one talks about. If you're a momtrepreneur, content creator, or new parent trying to rediscover who you are, this episode will feel like a breath of truth.

Becoming a parent changes everything — especially when you are the face of your brand.

In this powerful episode, Tracey breaks down what rebranding yourself after birth really looks like:

✨ Why showing up online feels different as a new mom
 ✨ The emotional and identity shifts no one prepares you for
 ✨ How motherhood impacts your capacity, confidence, and content
 ✨ The “identity gap” between who you were and who you’re becoming
 ✨ A deeply personal story about raising a daughter without family nearby
 ✨ Practical next steps if you’re just beginning your postpartum rebrand

Whether you’re rediscovering your voice, navigating new energy, or trying to balance business and motherhood, this episode will help you feel seen, grounded, and inspired.

If you’re a momtrepreneur, content creator, or new parent — this rebrand isn’t just about your brand… it’s about your identity. And you’re exactly where you need to be.

🔗 Connect with me on Instagram
Instagram: @traceynguyen.co
  / traceynguyen.co
Website: traceynguyen.co
Powered by BOWO CREATIVE INC
https://bowocreative.com/

In this episode of Build Your Boss Brand, I sit down with Toronto’s top stylist and global hair artist Lisa Dinh, who opens up about the moment she was almost forced out of her commercial space… and the full-circle moment where she returned as the owner of the entire property.

Lisa shares:
✨ How she went from 18-year-old beauty school graduate to international hair brand
✨ The near-eviction that became the biggest turning point in her business
✨ What it really takes to build a team, lead a salon, and stay grounded
✨ The truth about entrepreneurship that no one sees on Instagram
✨ Her belief in doing business from authenticity, trust, and self-worth

Her story is about resilience, identity, and the kind of boss energy that comes from betting on yourself — even when it feels impossible.

If you’re a woman building your empire, this episode will light something up in you.

🔗 Connect with Lisa Dinh
Instagram: @lisathidinh
  / lisathidinh 
Website: https://lisadinhhairstudio.com/

🔗 Connect with me on Instagram
Instagram: @traceynguyen.co
  / traceynguyen.co
Website: traceynguyen.co
Powered by BOWO CREATIVE INC
https://bowocreative.com/

Welcome to the first episode of Build Your Boss Brand — a podcast for women who are building their business, identity, and impact from the inside out.

In this heartfelt solo episode, Tracey Nguyen (CEO, mom, and founder of BOWO Creative) shares the behind-the-scenes of what led her to start over — and the lessons she learned about growth, identity, and letting go of things that no longer fit.

You’ll hear Tracey talk about:

• The moment she realized she had outgrown her old podcast and needed to start fresh
• How motherhood shifted her definition of success, pace, and purpose
• The truth about walking away from projects, people, or identities that no longer align
• Why starting over isn’t failure — it’s an upgrade in alignment

If you’ve ever felt called to reinvent yourself or build a brand that matches who you’ve become, this episode will be the start of this journey.

If this episode resonated with you, take a second to follow the show, share it on Instagram, or leave a quick review — it helps more women find this space and start building their boss brand from the inside out.

🔗 Connect with Tracey

Instagram → @traceynguyen.co
Agency → @bowocreative
Website → www.traceynguyen.co

🔗 Connect with me on Instagram
Instagram: @traceynguyen.co
  / traceynguyen.co
Website: traceynguyen.co
Powered by BOWO CREATIVE INC
https://bowocreative.com/