Josh Elledge - takeaways - 

Focus on building relationships and authority

Network with people that are a little higher up the ladder than you

People in the PR world use Twitter. You should too!

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Doug: Welcome back to another episode of Real Marketing Real Fast. Today I've got a super special guest, Josh Elledge. I've been talking to him about PR. He is on a mission to help entrepreneurs attract the perfect audience. He is the founder and chief executive angel of Savings Angel and has emerged as one of the nation's leading experts on consumer savings.

SavingsAngel.com has become a major operation employing up to 50 employees and grossing more than 5 million dollars in sales over the past 8 years with less than 500 dollars spent on advertising. I think the hint here is that he does good PR.

Josh has shared his successful couponing strategy and expertise with millions of families both online, in person as a dynamic speaker, and as a weekly, syndicated columnist for up to nine newspapers, with a readership of over 1.1 million readers. On a number of radio stations and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared on TV or Radio more than 1500 times.

Josh is also a podcaster. His show "Savings Angel Show" is the number 1 consumer shopping and savings lifestyle podcast on the planet. Josh shares hacks, details and research strategies for earning and saving more money. Through the years, Josh has consulted hundreds of successful entrepreneurs helping them in creating the same sort of success that he has, and that consulting eventually led him to the curation of Up End PR, which is designed to inspire and provide a roadmap for entrepreneurs who want to dramatically increase their sales by attracting the perfect audience without the typical expense associated with typical PR companies.

Up End PR is a Software as a Service membership based website providing step by step video coaching, live training, direct access to over 1 million media contacts, media monitoring for ongoing story success, agency level journalist inquiry monitoring, ongoing pitch creating and impactful consulting for entrepreneurs and startups seeking to exponentially increase sales and traffic. Josh served in the US Navy for five years during Operation Desert Storm. He is passionate about his family, physical fitness, is an avid fitness geek and marathon runner and performing improv comedy.

Josh now resides in Orlando with his wife and three children, and we want to welcome Josh to the show as he has lots of value for our listeners. Welcome to the show, Josh.

Josh: Hey, thank you so much, Doug. It's awesome to be here.

Doug: Well, we don't know each other really well although we have had a number of conversions on PR and how we can work together. One of the things that I saw from following you online before we connected was that you provide a lot of value. Let's get right into it, and let's talk about what you do and how you help small businesses to create those dramatic results that you have for your own business without spending money on advertising?

Josh: Well, to become successful with any business, you can have the best product in the world, but if nobody knows about it, it's kind of frustrating. I've worked with a lot of good people that they've worked, maybe they've worked on a book, a video course, a new product, and then they launch it, and it's crickets. There's nothing that's more, again, it's just very frustrating when you put that much work into something and you don't get the validation that you feel that you have in your product.

Our job is to help make sure that that audience falls in love with you. Everybody hears about it,