Build Your Brand with Richard Miller

Strapline, tagline, catch cry… call it what you will. But this short sentence sums it all up in a way that is unique and telling of who you are and what you do in a highly engaging and memorable way.

Strapline, tagline, catch cry… call it what you will. But this short sentence sums it all up in a way that is unique and telling of who you are and what you do in a highly engaging and memorable way.

The engagement line in your brand pyramid is the elevator pitch. It’s the 60 seconds max you have to tell someone enough to make them want to know more. 

The engagement line in your brand pyramid is the elevator pitch. It’s the 60 seconds max you have to tell someone enough to make them want to know more. 

Who are you as a business? Are you fun or serious? Pragmatic or dogmatic? Excitable or chilled? Whatever your businesses personality is, be it; otherwise, you could be seen as untrustworthy.

Who are you as a business? Are you fun or serious? Pragmatic or dogmatic? Excitable or chilled? Whatever your businesses personality is, be it; otherwise, you could be seen as untrustworthy.

The brand promise.

This is what your customers can be certain they will get every time they do business with you.

The brand promise ensures you do what you say you will do.

The brand promise.

This is what your customers can be certain they will get every time they do business with you.

The brand promise ensures you do what you say you will do.

It’s well and good to know and understand what your pillars are. But when asked, can you prove them or are they just fluffy marketing speak?

It’s well and good to know and understand what your pillars are. But when asked, can you prove them or are they just fluffy marketing speak?