When selling a SaaS solution within a crowded market, there’s no time to waste playing guessing games. Creating a go-to-market strategy that best captures the attention of your target audience is imperative to your company’s growth and longevity. Not only does a data-driven GTM plan set your business development and sales team up for success – it also helps your company break through the noise and stand out against the competition.

How do you begin building an ideal go-to-market model or tweak your current business structure to ensure that your SaaS solution comes out on top?

In this episode of The Evolved Sales Leader, we welcome back James Buckley, Chief Evangelist of JB sales and podcast host of Surviving Sales, who breaks down the tools you need to create a personalized go-to-market strategy that helps your company win.

Listen in as we discuss:

• The rubric to build your go-to-market strategy and the data you need to identify
• What the different departments in your company can contribute to the GTM plan
• Hiring full-cycle sales reps vs. SDR’s
• How a thorough go-to-market strategy promotes high morale among employees and sustained business growth

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.