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Build Your Own Brandcast: S2 E6 Value Proposition
BUILD YOUR OWN BRANDCAST: S2 E6 VALUE PROPOSITION
Welcome Back to the Build Your Own BRANDcast!
Can you explain what you do, why it matters, and why it is the best solution for a target customer’s problem in one statement? If you can’t, you do not have a value proposition. If customers don’t know or are unclear on what solutions you are offering and why your solution is better than other alternatives, your journey in business will be short and unfulfilling. Tune into this episode of the BRANDcast to learn what Value Proposition is, why it is important, and how to build your own.
Enjoy!
* Download Episode
* Subscribe via iTunes
* Subscribe via Google Play
EPISODE HIGHLIGHTS
What is value proposition? A value proposition explains the value that you provide, be it a product or service, for whom you’re providing it for and how you do it in a unique way.
You have to know what makes you unique, what makes you clearly a better option compared to the alternatives that are out there, why you’re distinctly better than your competitors, and take this information and use that to build out a clear, concise value proposition that people can understand easily and lead them to using your product or service. (You might want to check out the book Differentiate or Die by Jack Trout.)
How do you build out your message?
Step 1 – Define the problem.
Have a clear understanding of what the problem is, of what is paining your target audience, and how the solution that you’re offering solves that problem. Is it urgent? Is this something that needs to be solved immediately? Is this something that’s underserved? Is this something that’s unavoidable and a problem that a lot of different people deal with and they can’t get around it?
Step 2 – Evaluate your solution.
How unique is it? Is it actually different? How compelling is it? Don’t get too caught up on what you’re offering and forget about the people that it’s actually for.
Step 3 – Measure the customer’s ability to adopt your solution.
The easiest way to do this is using a pain vs gain list. What are the most troubling aspects that your client is dealing with and how much is your solution directed at alleviating those pain points? This is definitely something that you want to be clear on.
What’s the difference between a blatant problem that very obviously needs attention and a latent problem that may not require that kind of urgency? The biggest difference is when the problem is blatant and it’s important, that’s when you really know you have a huge opportunity to capitalize on that problem with your solution.
Once you’ve clearly defined the problem, evaluated your solution and measure the steps that it takes for your client to adopt your solution, you’re ready to build that value proposition. And that just essentially irons out really clearly for your client who you are, what you do and why it matters.
Bringing YOU to the table. None of those of things are going to matter at all if you don’t bring one thing to the table – YOU. If you’re not in the game, you can’t win. You have to be fully invested into whatever your value proposition is in order to fully understand it and provide that value ...
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BUILD YOUR OWN BRANDCAST: S2 E6 VALUE PROPOSITION
Welcome Back to the Build Your Own BRANDcast!
Can you explain what you do, why it matters, and why it is the best solution for a target customer’s problem in one statement? If you can’t, you do not have a value proposition. If customers don’t know or are unclear on what solutions you are offering and why your solution is better than other alternatives, your journey in business will be short and unfulfilling. Tune into this episode of the BRANDcast to learn what Value Proposition is, why it is important, and how to build your own.
Enjoy!
* Download Episode
* Subscribe via iTunes
* Subscribe via Google Play
EPISODE HIGHLIGHTS
What is value proposition? A value proposition explains the value that you provide, be it a product or service, for whom you’re providing it for and how you do it in a unique way.
You have to know what makes you unique, what makes you clearly a better option compared to the alternatives that are out there, why you’re distinctly better than your competitors, and take this information and use that to build out a clear, concise value proposition that people can understand easily and lead them to using your product or service. (You might want to check out the book Differentiate or Die by Jack Trout.)
How do you build out your message?
Step 1 – Define the problem.
Have a clear understanding of what the problem is, of what is paining your target audience, and how the solution that you’re offering solves that problem. Is it urgent? Is this something that needs to be solved immediately? Is this something that’s underserved? Is this something that’s unavoidable and a problem that a lot of different people deal with and they can’t get around it?
Step 2 – Evaluate your solution.
How unique is it? Is it actually different? How compelling is it? Don’t get too caught up on what you’re offering and forget about the people that it’s actually for.
Step 3 – Measure the customer’s ability to adopt your solution.
The easiest way to do this is using a pain vs gain list. What are the most troubling aspects that your client is dealing with and how much is your solution directed at alleviating those pain points? This is definitely something that you want to be clear on.
What’s the difference between a blatant problem that very obviously needs attention and a latent problem that may not require that kind of urgency? The biggest difference is when the problem is blatant and it’s important, that’s when you really know you have a huge opportunity to capitalize on that problem with your solution.
Once you’ve clearly defined the problem, evaluated your solution and measure the steps that it takes for your client to adopt your solution, you’re ready to build that value proposition. And that just essentially irons out really clearly for your client who you are, what you do and why it matters.
Bringing YOU to the table. None of those of things are going to matter at all if you don’t bring one thing to the table – YOU. If you’re not in the game, you can’t win. You have to be fully invested into whatever your value proposition is in order to fully understand it and provide that value ...