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Build Your Own Brandcast S2 E9: Visual Systems
BUILD YOUR OWN BRANDCAST S2 E9: VISUAL SYSTEMS
Welcome Back to the Build Your Own BRANDcast!
Today, a picture is STILL worth 1,000 words. Equally true is the fact that people would really appreciate it if you make your pitch or point in significantly less than 1,000 words. Pictures are the basis of our storytelling and it always has been. The verbal mind does not work without the visual mind. Thinking in pictures is our nature and sharing those pictures has long been our dream. In this episode, we’ll give you some visual system essentials your brand requires to make that dream come true.
Enjoy!
Download Episode
Subscribe via iTunes
Subscribe via Google Play
EPISODE HIGHLIGHTS
The visual system is at the forefront of every client’s mind before they even think about needing a brand strategy.
How has the visual system evolved? The visual system is something that has evolved a lot in its utility over the years. In the past, visuals were relayed on stones, trees, papyrus. Today, a lot of the ways that we relay information visually is through screens, with lights and LEDs, and thoughts are aren’t even actually physical. It’s a powerful system for discussion.
How are visuals important? Since the beginning of time, people have used pictures to try to communicate, whether they’re trying to communicate by telling you a story or communicate an idea that they may hold in their mind. Today, things are not much different. We’re still in a time where telling your story and your ability to do that well matters so much in the world of business.
It’s actually critical to you building your brand out and present it in a way that’s attractive, engaging in that people can actually latch on to. Is it interesting? What story are you telling?
Do people want to share it? At the end of the day, when people perceive your brand visually, is it something that they want to share? Is it something that they’re gaining from, just from seeing it?
This is one of the most powerful touch points for your brand because when people see it, it’s going to create thoughts about who you are. It’s a great opportunity for you to start to really chisel out who you are in the minds of the marketplace in general.
Your visual brain essentially is all about creating the foundation for the look and the feel of your brand. Look and feel are two things that are very important. Going back to traditional times, these were things that weren’t even thought of because all you had to do was really push your message out there to people and they would just make the decision to buy or not. Today, we are not doing so much pushing when it comes to marketing and advertising. There’s a lot more pulling, there’s a lot more attraction going on, so you want to make sure that the look and feel not only represents who you are and what you do. That look and feel that your brand or business has, it has to reflect some shared characteristics that you have with your target audience so that a real connection or a real bond can be made.
Who should you be connected to? We’re talking about being connected to people who connect with you. We’re talking about being you and connecting with others who are in that field as well. When you do that, you have a tendency to not have many problems. Life tends to get really good because everybody that you’re workin...
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BUILD YOUR OWN BRANDCAST S2 E9: VISUAL SYSTEMS
Welcome Back to the Build Your Own BRANDcast!
Today, a picture is STILL worth 1,000 words. Equally true is the fact that people would really appreciate it if you make your pitch or point in significantly less than 1,000 words. Pictures are the basis of our storytelling and it always has been. The verbal mind does not work without the visual mind. Thinking in pictures is our nature and sharing those pictures has long been our dream. In this episode, we’ll give you some visual system essentials your brand requires to make that dream come true.
Enjoy!
Download Episode
Subscribe via iTunes
Subscribe via Google Play
EPISODE HIGHLIGHTS
The visual system is at the forefront of every client’s mind before they even think about needing a brand strategy.
How has the visual system evolved? The visual system is something that has evolved a lot in its utility over the years. In the past, visuals were relayed on stones, trees, papyrus. Today, a lot of the ways that we relay information visually is through screens, with lights and LEDs, and thoughts are aren’t even actually physical. It’s a powerful system for discussion.
How are visuals important? Since the beginning of time, people have used pictures to try to communicate, whether they’re trying to communicate by telling you a story or communicate an idea that they may hold in their mind. Today, things are not much different. We’re still in a time where telling your story and your ability to do that well matters so much in the world of business.
It’s actually critical to you building your brand out and present it in a way that’s attractive, engaging in that people can actually latch on to. Is it interesting? What story are you telling?
Do people want to share it? At the end of the day, when people perceive your brand visually, is it something that they want to share? Is it something that they’re gaining from, just from seeing it?
This is one of the most powerful touch points for your brand because when people see it, it’s going to create thoughts about who you are. It’s a great opportunity for you to start to really chisel out who you are in the minds of the marketplace in general.
Your visual brain essentially is all about creating the foundation for the look and the feel of your brand. Look and feel are two things that are very important. Going back to traditional times, these were things that weren’t even thought of because all you had to do was really push your message out there to people and they would just make the decision to buy or not. Today, we are not doing so much pushing when it comes to marketing and advertising. There’s a lot more pulling, there’s a lot more attraction going on, so you want to make sure that the look and feel not only represents who you are and what you do. That look and feel that your brand or business has, it has to reflect some shared characteristics that you have with your target audience so that a real connection or a real bond can be made.
Who should you be connected to? We’re talking about being connected to people who connect with you. We’re talking about being you and connecting with others who are in that field as well. When you do that, you have a tendency to not have many problems. Life tends to get really good because everybody that you’re workin...