On today’s show, I talk about the importance of building your own business playbook. As entrepreneurs, so many of us look for external validation and feedback from others, in order to tell us what we should be doing, instead of looking internally and committing to figuring it out ourselves. Nobody knows the ins and outs of your venture, your target market, and how you will succeed. The future of your business doesn’t exist yet, you have to create it, and if your tired of guessing, instead of speaking with authority and conviction, than you have to commit to building your own playbook.

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