Build Your Personal Brand Tips by Jeffrey Shaw

Build your personal brand by uncovering your unique area of expertise.

What your customers want is to feel is that you get them. That they feel aligned with you, that you as a brand and a business, that you get their values, that you've done the work.

Is your business crisis ready?

What are your unique characteristics? What makes you who you are? What is your brand voice?

When your ideal customer feels like, "Man, this company, this brand, gets me, they're speaking my lingo." Then you've built a business of attraction.

For Jeffrey, success is being empowered with choice.

Make a list of compliments and pay particular attention to those that you want to brush off because it's so natural to who you are, it's no big deal to you but it is to somebody else.

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BUILD YOUR PERSONAL BRAND - WHAT MAKES YOU UNIQUE?

Build your personal brand by uncovering your unique area of expertise.

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Doug: Welcome back, listeners to another episode of Real Marketing, Real Fast. Got a couple of questions for you to get started today. Imagine if every one of your customers was an ideal customer. What if you were recognized for your expertise more often? What if you got paid what you're worth? What if you went from being overlooked to overbooked? What if you had a whole lot more fun? I heard a friend say, "Entrepreneurship is becoming the person that we're truly meant to be."

Having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought-after portrait photographers in the US for more than three decades, my guest Jeffery Shaw, aka the Lingo guy, uses his honing intuition to teach entrepreneurs how to attract their ideal customers by speaking their secret language. Jeffrey is the host of the popular business podcast Creative Warriors. He's a nationally acclaimed keynote speaker, business coach for entrepreneurs and the author of the bestselling book Lingo: Discover Your Ideal Customer's Secret Language And Make Your Business Irresistible. So Jeffrey, welcome to the Real Marketing, Real Fast podcast.

Jeffrey: Hey Doug, I'm thrilled to be here with you, thanks for having me.

Doug: It was so great to meet up with you in San Diego and be able to sit down and have a meal and learn a little bit about you and pick up your book. So do you want to fill the blanks? Is there anything that I missed or anything that you want to update our listeners on since we last got together?

Jeffrey: Well what could be missed, I guess you could say, which ... to be honest with you, very often our own stories get boring to us and the fact is what I don't put in my bio anymore, well it does say that I was a sought-after portrait photographer and that seems to be one of the most common questions I get. People are always like, "Well how did you go from becoming a photographer to a business coach? From a business coach to an author?" A friend of mine, who I'm in a Facebook group with for professional speakers, it's a closed group, he wrote this beautiful post acknowledging unique aspects of various members and of me, which I thought was really sweet, he says, "Jeffrey Shaw transitions from one career to the next like one changes their shirt." I love that, like yeah, that's kind of true. So it all kind of sounds smooth in a bio but yes, there's been a lot of career transitions, you could say.

Doug: Well, and I think lots of times what we see on social media and people's bios and websites obviously doesn't tell the whole story and when we sat and chatted,