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In this conversation, Mark Asquith, the CEO and co-founder of Captivate, discusses his passion for podcasting and the power of the Captivate platform.

He shares his thoughts on the differences between The Office UK and The Office US, and how podcasting has evolved over the years. Mark also explains the benefits of using Captivate's AI feature, Amy, for dynamic content insertion. He provides insights on promoting both video and audio podcasts, the importance of audio quality, and the use of episode-specific thumbnails.

Mark concludes by highlighting Captivate's mission to empower serious indie podcasters. Takeaways The Office UK and The Office US have different styles of humor, but both are geniusly written pieces of comedy. Podcasting is a passion for Mark Asquith, and he enjoys helping serious indie podcasters save time or make money with the Captivate platform. Captivate's AI feature, Amy, allows for dynamic content insertion, making it easy to monetize and cross-promote podcasts. When promoting video and audio podcasts, it's important to optimize titles and thumbnails for each platform's algorithmic needs.

Audio quality is crucial in podcasting, and serious podcasters should invest in quality microphones and practice good mic technique. Creating episode-specific thumbnails can improve clickability and searchability, giving podcasts an edge in search results. Captivate's mission is to empower serious indie podcasters by providing tools that save time, save money, or make money. C