This show is about how important it is to know yourself before you build your brand or your marketing strategy. It is based around an article I had published in the Australian Businesswomen's Network online magazine in April.

Here is the snap shot:

Look at the values that you live your life by and ask yourself: Are you using these in your business? Are you being true to your inner core beliefs? If so, how can you action these even more fully so they make a real different to your staff and customers everyday?

Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business should start with you. It has to. Understanding you and your values and then building your business from that core base. It is these attributes that inevitably shape your brand.

For my full article visit my blog.

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