Basma Abd Elhamied (أبلة بسمة), founder of TEFLship, talks about the importance of having a personal brand, how teachers can start, and how video can help in the process. Basma also shares practical tips so you can start creating videos.

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KEY TALKING POINTS

What is Personal Branding?

Branding is like the story people know about you. Basma emphasises how teachers can enhance their visibility and access more opportunities by building their professional brand.

Role of Social Media

Social media is a powerful tool for personal branding. It allows teachers to connect beyond their local network and gain wider recognition. Creating videos that you can post on social platforms can help create a strong professional image.

Starting with Video Creation

Begin with what you have; you don’t need expensive equipment. If videos seem intimidating initially, write articles or blog posts and transition to video content as confidence grows.

Practical Tips for Video Creation

Simplify the process to avoid feeling overwhelmed. Basma recommends using familiar tools and collaborating with others to ease the workload. Embracing mistakes is part of the learning journey.

ABOUT

Basma Abd Elhamied (أبلة بسمة) is a Teacher Trainer, Education Consultant, Team Leader and English Instructor. She has been teaching since 2011 and has worked at the American University in Cairo, among other universities and organisations. 

Basma founded TEFLship, the first community for English teachers in Egypt and the Middle East. TEFLship is a startup aiming at social impact and helping qualify thousands of teachers. TEFLship over a hundred online courses reached more than 1.7 Million views and over 40,000 watching hours from different countries in the Arab world and the world.

REFERENCES

1. TEFLship YouTube channel
2. TEFLship Facebook community

Say thanks

https://ko-fi.com/tesolpop

CREDITS

Producer Laura Wilkes

Editor Haven Tsang

Thanks to our inspiring guest, Basma Abd Elhamied.

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