Sign up to save your podcasts
Or
Share Building 2 product-led startups, and how to layer on sales to grow to $10m+ ARR | Ravi Parikh, founder of Airplane and Heap.io
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Building 2 product-led startups, and how to layer on sales to grow to $10m+ ARR | Ravi Parikh, founder of Airplane and Heap.io
Ravi was doing product-led growth before it was cool. After spending a year as a DJ post-graduation, Ravi started Heap. He grew it to 8 figures in revenue, raised ~$100m in funding, and today Heap is a leader in the product analytics space.
Ravi is now onto his second product-led startup: Airplane.
In this episode, we cover:
To read more of Ravi's thoughts, take a look at his pieces on the Airplane blog, it's a phenomenal source of knowledge for B2B builders.
Follow HeadsUp's blog, and LinkedIn for more PLG content
Connect with Nathan on Linkedin and Twitter
Ravi is now onto his second product-led startup: Airplane.
In this episode, we cover:
- What was different about starting a SaaS company in 2013 vs today (5:02)
- What Ravi thinks about the rising popularity of product-led growth (12:50)
- How Heap's PLG motion evolved at each stage of its growth (17:52)
- How to know if your pricing should be fixed or priced separately for each customer (22:55)
- Hiring generalists vs specialists, and how to help the generalists you hire grow (28:06)
To read more of Ravi's thoughts, take a look at his pieces on the Airplane blog, it's a phenomenal source of knowledge for B2B builders.
Follow HeadsUp's blog, and LinkedIn for more PLG content
Connect with Nathan on Linkedin and Twitter
View all episodes
By HeadsUp.aiRavi was doing product-led growth before it was cool. After spending a year as a DJ post-graduation, Ravi started Heap. He grew it to 8 figures in revenue, raised ~$100m in funding, and today Heap is a leader in the product analytics space.
Ravi is now onto his second product-led startup: Airplane.
In this episode, we cover:
To read more of Ravi's thoughts, take a look at his pieces on the Airplane blog, it's a phenomenal source of knowledge for B2B builders.
Follow HeadsUp's blog, and LinkedIn for more PLG content
Connect with Nathan on Linkedin and Twitter
Ravi is now onto his second product-led startup: Airplane.
In this episode, we cover:
- What was different about starting a SaaS company in 2013 vs today (5:02)
- What Ravi thinks about the rising popularity of product-led growth (12:50)
- How Heap's PLG motion evolved at each stage of its growth (17:52)
- How to know if your pricing should be fixed or priced separately for each customer (22:55)
- Hiring generalists vs specialists, and how to help the generalists you hire grow (28:06)
To read more of Ravi's thoughts, take a look at his pieces on the Airplane blog, it's a phenomenal source of knowledge for B2B builders.
Follow HeadsUp's blog, and LinkedIn for more PLG content
Connect with Nathan on Linkedin and Twitter