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Building a 100,000 customer base in a brand-new category with Chris Meade
Building a brand is challenging. But, building a brand in a category that doesn’t exist is a NIGHTMARE.
But that’s the fun part of the entrepreneurial journey!
Chris Meade, co-founder, and CMO of CROSSNET, came up with the simplest yet smartest way of getting the initial customers.
He went on to build the fastest-growing sporting goods company on the planet.
The company sold over 100,000 (and counting) 4-way volleyball net across the world and is available in all big-box retailers in the United States.
On this episode of Hello DTC presented by Beaconstac, Chris, and Monika discuss:
Chris posts regularly on Linkedin, and I find it very useful and fun. Follow him on
Linkedin - https://www.linkedin.com/in/cjmeade/
Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast
_____
Follow us to keep up with #D2C trends, tips, and more:
Twitter: https://twitter.com/hello_dtc
LinkedIn: https://www.linkedin.com/showcase/hello-dtc
If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.
View all episodes
By BeaconstacBuilding a brand is challenging. But, building a brand in a category that doesn’t exist is a NIGHTMARE.
But that’s the fun part of the entrepreneurial journey!
Chris Meade, co-founder, and CMO of CROSSNET, came up with the simplest yet smartest way of getting the initial customers.
He went on to build the fastest-growing sporting goods company on the planet.
The company sold over 100,000 (and counting) 4-way volleyball net across the world and is available in all big-box retailers in the United States.
On this episode of Hello DTC presented by Beaconstac, Chris, and Monika discuss:
Chris posts regularly on Linkedin, and I find it very useful and fun. Follow him on
Linkedin - https://www.linkedin.com/in/cjmeade/
Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast
_____
Follow us to keep up with #D2C trends, tips, and more:
Twitter: https://twitter.com/hello_dtc
LinkedIn: https://www.linkedin.com/showcase/hello-dtc
If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.