In this episode of Founders Future, host Laura Skinner sits down with Funk Roberts, co-founder of the Tribe Membership, to discuss his journey from online fitness coaching to building a successful membership-based business. Funk shares how he transitioned from selling individual programs to creating "Over 40 Alpha Brotherhood," a thriving membership site designed to help men over 40 improve their health, fitness, and lifestyle.

He opens up about the challenges he faced, including financial struggles, low testosterone, and depression, which ultimately shaped his mission. Funk explains how he achieved a 90% retention rate with over 15,000 members by implementing his "27 tribe secrets," fostering a strong sense of community and identity. He also breaks down key strategies for building and monetizing an audience, such as leveraging email lists, lead magnets, and paid ads to drive consistent revenue.

Laura and Funk discuss the importance of retention, the psychology behind successful memberships, and the power of creating systems that allow entrepreneurs to scale their businesses efficiently. This episode is a must-listen for anyone looking to build a sustainable, community-driven business model.