This startup shaped the ready-to-drink coffee aisle we know today. This week we are joined by Jash Mehta, co-founder of Pop & Bottle. You’ll probably recognize Pop & Bottle from your local refrigerated drink section, however, achieving nationwide distribution was no stroke of good luck. Jash discusses carving out a niche early on, building based on data and feedback, and the importance of keeping fundraising top of mind at all points in time.

Pop & Bottle Links: 

• https://www.popandbottle.com/
• https://www.instagram.com/popandbottle/

Startup Savant Links: 

• https://startupsavant.com/podcast
• https://www.youtube.com/@StartupSavantPodcast/
• https://www.instagram.com/startupsavantpodcast/
• https://www.linkedin.com/company/startup-savant/