What does it take to build a modern beverage powerhouse in today’s rapidly shifting market? In this episode of Pour Decisions, Dino Sarti sits down with Paul Verdu, Managing Director of Asahi Beer USA, to unpack how one of the world’s most iconic beer companies is evolving far beyond beer. From a $35M investment to brew Asahi Super Dry in the U.S. to scaling one of the most versatile co-packing operations in the country, Paul shares how Asahi is navigating changing consumer trends, the decline of craft beer, and the explosive rise of non-alcoholic and functional beverages. If you're building, investing in, or scaling a beverage brand, this episode is packed with real insight from the front lines.